Bimetallic Tokens

BIMETALLIC TOKENS SECURE SUCCESS FOR
GAMING CENTRE PROMOTION

High security metal tokens, usually associated with high value currency in the world’s casinos, have proved perfect for a promotion in a chain of UK high street gaming centres.

C C Leisure is using specially-minted bimetallic tokens, with attractive face designs unique to the company, to run a prestigious customer promotion at three sites in Dorset, Hampshire and Surrey. The tokens, supplied by e-service – the dedicated service, spares and support company for the coin-op industry – have been developed to provide a unique electronic signature. In addition to supplying the tokens, e-service recalibrated C C Leisure’s coin mechanisms to accurately identify and accept the tokens, providing unrivalled levels of security.

Ray Stewart of C C Leisure said, “The promotion aims to reward regular players and increase awareness of our sites. It is part of a wider marketing strategy for the group and the face designs for the tokens were developed in-house to tie in with other promotional activities. Security was essential to us and, as single metal tokens can be more easily replicated, we decided on a bimetallic option which would safeguard profits at the same time as being eye-catching and popular with players. It was a project that needed specific technical expertise and we have been very pleased with e-service’s advice and levels of service.”

Mike Clokie of e-service said, “Bimetallic technology offers advanced security capabilities and is favoured by many of the world’s mints for the production of national coinage. Gaming and amusement sites can now also benefit from bimetallic technology to take their security to a new level of sophistication. We were delighted to work with Ray and his team at C C Leisure to get this fantastic promotion up and running.”

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